The health check-upof your Paid media accounts.
Designed by consultants, amplified by AI. CheckUp's agents scrutinize your campaigns continuously and deliver a health score, quantified verdicts and a prioritized action plan. Use without moderation, all year round.
100% read-only audit · hosted in Europe.
Our stance
We no longer run account audits. We run regular health check-ups.
Auditing once or twice a year, by hand, no longer makes sense. AI used well keeps accounts solid and improves their performance over time.
Precise, continuous monitoring
A regular check-up spots drift the moment it appears, not six months later. Your accounts stay healthy all the time, not just on audit day. The impact of optimizations is measured.
AI does the heavy lifting
195 checks run continuously per platform, with no fatigue or blind spots. What used to take hours by hand now takes minutes - and in depth.
Performance over time
Paired with the expertise of seasoned consultants and built into our AI agents, the analysis turns every check-up into a concrete action plan - to improve month after month, not once a year.
How it works
Your accounts go in. CheckUp audits. The diagnosis comes out.
CheckUp plugs in your ad platforms read-only, runs 195 checks across six pillars, and returns a score, quantified verdicts and a prioritized action plan.
Your connected accounts
What you receive
Health score
A 0-100 score, overall and per pillar, to place the account at a glance.
Verdicts per check
PASS / WARN / FAIL for each of the 195 checks, with the evidence in the account.
Wasted spend in €
The impact of each issue projected in euros per month, to prioritize.
AI recommendations
For each verdict, the likely cause and the recommended action, in plain language.
You no longer audit by hand, platform by platform: CheckUp does it in minutes and returns a prioritized, quantified and reproducible diagnosis.
Under the hood
Six pillars. Hundreds of checks. One single report.
CheckUp analyzes and audits your accounts in depth across six pillars, with a catalog of checks calibrated and challenged by experienced SEA and SMA specialists, following a rigorous protocol.
Measurement
Tracking, conversions, attribution: the foundation. Enhanced Conversions, Consent Mode, GA4 linking, duplicate events.
Audiences & signals
Customer Match, GA4 audiences, PMax signals, exclusions: measures the quality of the signals that feed the algorithms.
Structure & hygiene
Account architecture, keywords, negatives, conflicts, naming… The skeleton everything rests on.
Steering & performance
Bidding strategies, budgets, pacing, impression share. The account's cockpit.
Creative & brand safety
Asset coverage, disapproved ads, extensions, placement exclusions. The visible side.
Steering by vertical
CheckUp includes checks specific to your industry and its business model, because an e-commerce account isn't managed like a Lead Gen or Retail one.
The tool in pictures
What a CheckUp audit looks like.
CheckUp vs others
Nobody combines everything CheckUp does.
Against a generic MCP / AI audit or a time-consuming manual audit, CheckUp combines the depth of analysis, the speed of AI and the expertise of senior consultants.
Recommendations from analysis, not a checklist
- CheckUp
- MCP / AI audit
- Manual audit
195 analysis points per account
- CheckUp
- MCP / AI audit
- Manual audit
Full check-up in under 2 hours
- CheckUp
- MCP / AI audit
- Manual audit
Cross-channel analysis
- CheckUp
- MCP / AI audit
- Manual audit
Built-in competitive monitoring
- CheckUp
- MCP / AI audit
- Manual audit
Integration roadmap
- CheckUp
- MCP / AI audit
- Manual audit
Health score
- CheckUp
- MCP / AI audit
- Manual audit
Continuously refreshed & score evolution
- CheckUp
- MCP / AI audit
- Manual audit
Cost of a full check-up
- CheckUp€
- MCP / AI audit€
- Manual audit€€€
FAQ
Have questions? We may already have the answer.
Not yet, but it's planned by the end of 2026, in France and several other countries. Our goal is to let every advertiser and their digital team run regular health check-ups to quickly improve the performance of their digital investments. For now, we run these check-ups for you, free of charge, as part of the private beta - so you can see for yourself how powerful the tool is.
Contact
Try CheckUp, limited access
CheckUp isn't openly available yet - but it will be soon. Send us a message if you'd like to hear from Braike when CheckUp launches. In the meantime, we offer a few free health check-ups in beta: just reach out through the form.